When the concept process for the interior design of Chaatery began, the first step was to reconcile the existing graphics and brand identity of the enterprise. Using loud, poppy colours, the branding conveyed the most important aspect of the restaurant: energy. Keeping this in mind, the interiors attempted to retain this high-octane, energetic and colourful feel of the space, reminiscent of the energy and colour of Indian streets - a fundamental influence to keep in mind when thinking about the history and identity of chaat.

Being a fast-food restaurant, the design makes sure that the movement of its customers are rapid, free flowing and constantly shifting. Chaatery is a project that tries to celebrate the vibrancy and sensory stimulation of Indian street food culture, but in a manner that celebrates material and functionality.